When compared to previous generations of 4D midsole, adidas 4DFWD generates three times as much forward motion under vertical loading in mechanical testing conditions. Identified from one of five million possible lattice structures and made of 40% bio-based material, the bowtie-shaped FWD CELL has been specifically coded to compress forward upon vertical impact. We are convinced that footwear has the highest influence on brand perception among product categories and our potential to grow market share.Born from this process is the new adidas 4DFWD lattice midsole. As part of the development of its new five-year strategy, the company has decided to begin a formal process aimed at divesting Reebok. In 2020, the Reebok brand accounted for 7% of the company’s sales. Reebok’s second category, Classics, reinforces the brand’s deep roots in fitness and pop culture across multiple iconic silhouettes and trend-oriented lifestyle products. These products are at the forefront of fitness and true to the culture and communities that Reebok consumers train, run, and live in. Reebok’s Sport category combines product divisions focused on specialized fitness activities such as running and training, with functional innovation and a focus on style. Reebok is positioned at the intersection of fitness and fashion as boundaries continue to blur. ![]() Reebok is an American-inspired global brand with a deep fitness heritage and continues to merge its iconic past with new technologies that revolutionize both sports and lifestyle products. In 2020, the adidas brand accounted for 91% of the company’s sales. ![]() This is anchored in our company’s purpose that, through sport, we have the power to change lives. Driven by a relentless pursuit of innovation as well as decades spent accumulating sports science expertise, the brand helps athletes of all levels to make a difference – in their game, in their life, in their world. adidas is positioned as a premium sportswear brand that caters to all, from elite professional athletes and teams to any individual who wants to make sport part of their lives, spanning footwear, apparel, and accessories and gear. This has enabled the brand to transcend cultures and become one of the most recognized and iconic, on and off the field of play. Its broad and diverse portfolio in both the Sport Performance and Sport Inspired categories ranges from major global sports to regional heartbeat sports and local sneaker culture. The adidas brand has a long history and deep-rooted connection with sport. By constantly developing desirable products and providing inspiring experiences, the function strives to build a strong image as well as trust and loyalty with consumers to capitalize on growth opportunities in the sporting goods industry. Global Brands oversees the innovation, design, development and marketing of the company’s sports and lifestyle offerings. ![]() THE CONSUMER AT THE HEART OF EVERYTHING WE DO Notes to the Consolidated Income StatementĤ0 » Other Financial Commitments and ContingenciesĤ3 » Information relating to the German Corporate Governance Code Notes to the Consolidated Statement of Financial Positionġ4 » Trademarks and other Intangible AssetsĢ4 » Other Non-Current Financial Liabilities Statement of Financial Position and Statement of Cash Flowsįinancial Statements and Management Report of adidas AGĭisclosures persuant to German Commercial CodeĬonsolidated Statement of Financial PositionĬonsolidated Statement of Comprehensive IncomeĬonsolidated Statement of Changes in EquityĠ2 » Summary of Significant Accounting PoliciesĠ4 » First-Time Consolidation/Disposal of Subsidiaries as well as Assets and Liabilities Group Management Report – Financial Review
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